If you are not regularly involved with domain names, it can be hard to understand them. Many different domain extensions see some level of popularity, and now hundreds more about to be released. Many different styles of domains have seen success as well, including some that domain experts like us would chastise. Articles and commercials […]

If you have a long business name, sooner or later the notion of using an abbreviation for it might come up. Abbreviations can make longer names memorable, but at the risk of having a less unique and defined identity. If you look at the top sites on Alexa, you might think any name longer than 10 […]

Your business name often helps create the first impression that potential clients or customers have of your business. That first impression generally makes or breaks their desire to use your services. Domain names have become crucial to shaping that first impression, even for predominantly offline businesses as they are often first searched online by potential clients or customers. […]

Most companies and entrepreneurs end up with poor quality domains for their business, mistakenly thinking they got something good. If you can at least get a quality domain, that’s half the battle towards building a strong brand and online presence. We discuss a lot about how to evaluate domains in this blog. We always stress […]

One of the biggest keys to the success of a business is consistency. Your brand, mission, design, products, services and interactions should all paint the same picture about your company. This notion is often forgotten when determining which domain to use. A domain name is an extension of your brand and identity. Your marketing efforts […]